![]() AFK Arena Analysis: 10 Top-Performing Creatives It’s important to note that many top-performing creatives at this stage didn’t show actual gameplay footage of battles.Ībout 40% of creatives were video ads, while 60% were banner ads. In some of the later creatives, we also see character evolution as well as one character fighting against huge mobs, which is not a part of the gameplay. It featured a lot of creatives where hero characters evolve and get more powerful. The ads were a mix of real and somewhat misleading content. More specifically, AFK Arena’s global RpD is $22,1, Tier 1 West RpD is $24,27, and Tier 1 East RpD is $53,54!įurthermore, the latest data from 2022 shows that the game’s monthly revenue didn’t go below $10 million since July, which is another great sign.Ībove, you can see early creative strategy during soft launch in Russia. What’s more, if we take a look at its RpD (lifetime revenue divided by lifetime downloads), it’s incredibly high. So far, AFK Arena reached almost $1 billion in all-time revenue. However, because this game still has a decent number of new users coming in and manages to monetize its existing loyal fanbase, it’s still considered to be quite successful. It’s clear that AFK Arena is getting less and less popular. In terms of both downloads and revenue (more on that later), AFK Arena peaked back in January 2020 when it reached almost 5 million downloads and $80 million in revenue.īy the end of 2020, that number went to less than 1 million downloads and in 2022, it was between 200 and 400 thousand downloads per month. ![]() So far, AFK Arena has been downloaded more than 45 million times. Other markets AFK Arena does well in are Russia, South Korea, Brazil, and Germany. Lilith Games is among the rare few Asian developers that managed to penetrate the US market. The US has the biggest download share, while China is in second place. ![]() ![]() Get 3 days of free access to all AppMagic’s features, as well as 10% off, by clicking this link. Unless stated otherwise, the data in this article comes AppMagic, a mobile intelligence platform. Unless stated otherwise, the data in this article comes from AppMagic, our data partner. I cover important KPIs like downloads and revenue. To find out more about AFK Arena’s performance, I’ve put together extensive data. Players can also enjoy a new PvP mode where players battle One-V-One as well as a match-3 game mode called The Wondrous Pouch that was introduced in back in December 2020.Ī big part of this game are character collection, idle rewards, a variety of store offers, and gacha mechanics, all of which ties into AFK Arena’s monetization strategy. Furthermore, there are guild events and limited-time events. Players need to complete daily and weekly quests. There’s also a storyline players progress through. The core loop is very simple – battle to receive rewards and then use them to expand and upgrade your squad. The passivity of this game is what makes it great for mobile play. (There are 100 heroes and 7 factions available). However, even though the combat itself is not strategic, players can choose the hero and faction, and manually activate special skills during battles. It’s based around 5v5 battles that are automated and don’t require much input. Released globally in April 2019, Lilith Games’ AFK Arena is a squad role-playing game with a mix of idle RPG and turn-based RPG mechanics. ![]() Furthermore, I analyze AFK Arena’s app store optimization and how it influences organic user acquisition.īut before we get into all that, here’s some info about what this game is all about and how well it performs according to the main mobile game KPIs. In our AFK Arena analysis, I go deep into this game’s user acquisition strategy, including a dissection of its advertising techniques and top-performing creatives. Wondering how AFK Arena got so successful in just two years? You’ve come to the right place. ![]()
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